Unilever have now been added to the list of companies that are recruiting the general public to create their next TV advertising campaign. For the past 16 years, Unilever has outsourced their advertising to a marketing agency called Lowe for managing and building all their advertising campaigns for the Peperami brand.

However, now they have decided to alter the way they approach advertising and they are opting for a more public touch. Read the rest of this entry »