Posts Tagged publicity
The key to great publicity is the press release
Posted by Admin in Uncategorized on May 30th, 2010
A powerful press release is about getting across our message to the people we want to influence. This could be customers, potential customers, service users, the government, politicians, partner and stakeholder organisations, peers and colleagues or a mix of some or all of the above.
The objective of a press release is to provide clear, accurate information on an organisation’s products or services. Read the rest of this entry »
What Your Business Can Learn from Orange’s $11m (£7m) Print Management Budget
Posted by Admin in Uncategorized on December 8th, 2009
Orange, the mobile and cellular communications giant owned by France Telecom, is well known to UK consumers. This is not least because of the large scale advertising and marketing campaigns it runs, just like any major brand. A big chunk of this advertising budget is spent, inevitably, on printed paper marketing in one form or another. Read the rest of this entry »